10 SEO Checklist For Optimising Existing Content & Boost Rankings


Why Prefer SEO Checklist For Optimising Existing Content

If you want to improve your website’s search engine rankings and attract more organic traffic, you need to focus on optimising your content. Optimising your content means making sure that it is relevant, engaging, and easy for search engines to understand. But how do you go about doing this? That’s where an SEO checklist for optimising existing content comes in.

10 Important SEO Checklist For Optimising Existing Content For SEO

In this article, we will guide you through the essential steps of optimising your existing content for SEO. From conducting a content audit to updating your metadata, we’ll cover everything you need to know to improve your website’s search engine visibility.

  1. Conduct a Content Audit:

Before making any changes to your website, it is crucial to conduct a content audit. This will help you identify which pages need improvement, which keywords you should target, and which pages are performing well. It will also help you identify content gaps and opportunities for improvement.

  1. Analyse Your Keyword Strategy:

Keyword research is essential to optimising your content. Identify the right keywords to target and optimise your content around them. Analyse your competitors and use tools like Google Keyword Planner to find high-value keywords that have low competition.

  1. Improve Your Content Quality:

Optimise your content for users, not just search engines. Ensure that your content is high-quality, informative, and engaging. Use headings, subheadings, and bullet points to make your content easy to read.

  1. Focus on User Experience:

User experience is essential to ranking well on search engines. Ensure that your website is easy to navigate, loads quickly, and is mobile-friendly. Use clear call-to-actions to encourage users to engage with your content.

  1. Optimise Your Metadata:

Metadata includes titles, descriptions, and tags. Ensure that each page on your website has unique metadata that accurately describes the content on that page. Use keywords in your metadata to improve your rankings.

  1. Add Internal and External Links:

Internal links help search engines understand the structure of your website, and external links signal to search engines that your website is a valuable resource. Use both internal and external links to improve your website’s rankings.

  1. Use Structured Data Markup:

Structured data markup is a code that helps search engines understand the content on your website. Use structured data markup to improve your website’s visibility in search results and attract more traffic.

  1. Check Your Page Speed:

Page speed is essential to user experience and search engine rankings. Use tools like Google PageSpeed Insights to identify any issues with your website’s speed and optimise your website accordingly.

  1. Make Your Content Shareable:

Social media is an essential tool for promoting your website and attracting traffic. Make it easy for users to share your content on social media by including social sharing buttons on your website.

  1. Monitor Your Performance:

Finally, it is essential to monitor your website’s performance regularly. Use tools like Google Analytics to track your website’s traffic, rankings, and engagement. Use this data to identify areas for improvement and adjust your SEO strategy accordingly.


Optimising your existing content for SEO is an important part of any digital marketing strategy. By following this SEO checklist, you can improve the quality and relevance of your content, enhance the user experience, and boost your search engine rankings. Remember to regularly evaluate your content and make updates as needed to ensure it remains valuable to your audience. By continually improving your content and monitoring your performance, you can attract more organic traffic and grow your online visibility over time.


Q: How long does it take to see the results of an SEO strategy?

 A: It can take several months to see the results of an SEO strategy. However, by following best practices and continuously improving your content, you can improve your search engine rankings over time.

Q: How often should I update my content?

A: It depends on the type of content and your industry. Some content may need to be updated frequently, such as news articles or product pages. Other content may not need to be updated as often, such as evergreen blog posts. However, it’s important to regularly evaluate your content and make updates as needed to ensure it remains relevant and valuable to your audience.

Q: What is structured data markup?

A: Structured data markup is a way to help search engines understand the content on your website. It involves adding special code to your web pages that provides additional information about the content, such as product details or event dates. This can help improve the appearance of your listings in search results and can also help search engines better understand your content.