How To Start Career In Digital Marketing

Digital Marketing Career

The Digital Marketing industry is booming, and the job market has been expanding for the past few years. Apart from the fact that there are several new digital technologies being introduced every day, the demand for skilled marketers is also increasing exponentially. The good news for those who want to enter this industry is that there are plenty of opportunities available in different types of companies around us. If you have a passion towards digital marketing and want to explore this field then it will be a great decision on your part as it can potentially help you in achieving your career goals.

Digital Marketing As Career

An Overview Of Digital Marketing

Digital marketing is the use of digital tools, techniques and platforms to reach, engage and convert target audiences. It’s also known as web marketing or e-marketing.

Digital marketers are responsible for developing content that attracts customers to their site and drives sales through the use of email campaigns, social media, mobile apps and more. Unlike traditional marketing which includes one to one promotion and sales, here digital marketers analyzes data from various sources including Google Analytics, Facebook Insights or Mixpanel to create custom reports on how people interact with your brand online so you can optimize future campaigns accordingly.

Here are some key differences between traditional marketing vs digital marketing:

  • Traditional Marketing: Marketing involves creating awareness about a product or service through advertising in print media like newspapers/magazines/newspapers; radio spots; TV commercials etc., but doesn’t necessarily mean it’s focused on driving conversions into sales from leads generated from these channels (only if there were no other options available). In other words: traditional marketing only happens after someone has already decided what products/services they want before coming across them through another channel like an advertisement outside their office window! This process takes time because until then there isn’t much demand for those services which means prices may still remain high even though demand has gone down significantly since last year’s holiday season when everyone was looking forward getting something special instead spending money on clothes instead.
  • Digital Marketing :Digital marketing is a subset of traditional marketing which focuses on the use of digital channels like online advertising, search engine optimization (SEO), email and social media. It’s an umbrella term used to describe all forms of digital strategy that can be implemented by businesses and organizations to get their message out there. Digital marketing is also known as digital advertising because it involves using any technology available such as search engines, social media platforms or websites with banners to promote products or services directly or indirectly through paid ads on these channels without any human intervention involved in the process whatsoever!

Digital Marketing as a Career – What do you Need to Know?

As a career, digital marketing encompasses a wide range of activities. It’s not just about creating content, but also about targeting the right audience and creating a buzz around your brand. Digital Marketing is expected to grow exponentially over the coming years, so it’s important that you understand all aspects of this field before making any decisions about what type of career path you’ll take.

How To Start Career In Digital Marketing?

When you want to start digital marketing as a career, it is important to know the basics of this field.

Here are some questions that you need to ask yourself:

  • What do I want from my life?
  • What kind of skills do I have?
  • Can I handle this type of work and learn new ones along the way?

What Are The Roles And Responsibilities Of A Digital Marketer?

Digital marketing is a broad term that encompasses many roles and responsibilities. Digital marketers have the responsibility of creating and implementing marketing strategies in order to increase brand awareness, drive traffic, and generate conversions. They are responsible for researching, analyzing and reporting on data to help improve marketing campaigns.

Top Recruiters in the Industry and some of the job roles that are being offered

The role of a digital marketer is to create and manage the content that drives traffic to your site, blog or company website. You will be responsible for creating content that will attract potential customers and drive them towards your product/service offering.

This can include writing blog posts, creating Facebook ads, designing landing pages, social media campaigns etc., all in order to drive traffic back onto your site where you can capture leads from people who have visited it before.

Here are some top recruiters in this industry:

  • PricewaterhouseCoopers (PwC)
  • Deloitte
  •  Ernst & Young (EY)
  • KPMG

How to get a Job in this Industry?

To get a job in digital marketing, you need to do:

  • Get an online digital marketing course.
  • Get a job in a company that offers digital marketing services.
  • Learn from your peers and seniors who are already working in this field.
  • Get a mentor who can guide you through the entire process of getting employed as a professional in this industry.

If all these steps seem too overwhelming for you then take it one step at a time and start with one thing at a time as per your convenience or capacity!!


Digital marketing is a fast-growing field and it has a lot of opportunities. There are many jobs available in digital marketing. If you are interested in getting a job in this industry, then start by looking for a full-time role. The work will be challenging and rewarding as well!